RupeeBoss, India's most preferred 3600 lending platform has associated with Axis Bank to facilitate seamless borrowing on MyJioapp. RupeeBoss, which has successfully disbursed a total loan amount of INR 25 billion till date, and Jio have developed an AI-driven loan assistance product called'The Loan Genie', which will be integrated in the MyJio app. The move is aimed at giving greater exposure to the lending platform and its highly-evolved credit assistance products among Jio users across the country. More than 19% of India's population is still unbanked or financially excluded, sourcing its funds from alternatives such as friends, family, or local moneylenders. The high-interest rates, going up to 70-80% or even more annually, has created a'debt trap' for many. On the other hand, those who are lucky enough to access a formal source find it difficult to deal with the lengthy documentation and verification process, endless wait, and lack of apathy.